THE TEAM

The team behind JULIANA MARTEJEVS consists of four young, dynamic and driven professionals who want to make DIY a cool thing for everyone. Check out their funniest features below!

JULIANA

PRODUCT DESIGN & DEVELOPMENT, TUTORIALS

Juliana is a cheerful Sex and the City loving person who loves fahion, New York and her friends just as much as Carrie Bradshaw.

Juliana is the creative mind behind our collections. After graduating in the MA Fashion course at Kingston School of Art in London, and in the BA course at Politecnico di Milano and University of Applied Sciences and Arts Hannover, Juliana worked with luxury and highstreet brands, publications and art museums worldwide. Her womenswear collections have a very contemporary, colourful and unique style, often inspired by art and media. Juliana has presented her fashion collections on international runways such as Paris, Milan or Frankfurt.

One of Juliana’s biggest passions are her fashion illustrations. They are largely influenced by editorial and street style photography and always showcasing her very spontaneous and colourful aesthetic. Juliana exhibited her work in multiple exhibitions in art and design museums in Germany and illustrated magazine pages and covers for international high volume publications.

Since her studies she was involved in the Use-less centre for sustainable design strategies and found different reasons that prevent DIY-fashion from being sustainable, modern and suitable for the mass market. To revolutionize DIY-fashion she developed our responsible JULIANA MARTEJEVS fashion concept and is thrilled every morning to work with an enthusiastic team and design new pieces for you to create.

"One question I am often asked is why I chose the fashion world. And it's very simple: because in this world you can be whoever you want to be - you have endless possibilities and there are no limits to your creativity. I love and live fashion! I would like to take you with me into this world. Welcome aboard!"  
- Juliana

ALESSA

MARKETING, SALES, SOCIAL MEDIA & CONTENT CREATION

Alessa has a soft spot for blazers, flowers, and freshly-baked bread. Preferably stillwarm. For that, she doesn’t mind running to the bakery because that’s the perfect opportunity to clear her mind. It’s the little things.

JOSI

CONTENT CREATION, SOCIAL MEDIA, MARKETING & WEB DEVELOPMENT

Josi’s nickname is “Flummi” (which means bouncy ball) as she can’t survive a day without workout and spends more time in the air than on the floor during her own ZUMBA classes. She loves fashion and traveling and left a piece of her heart in Bali.

SIMON

BUSINESS DEVELOPMENT, GROWTH & MANAGEMENT

Simon might be the only one in the team who doesn’t have a creative background, since he takes care about the business and finances, but according to him he has a creative streak as well. And we think so, too! Simon finished his first DIY boxes with success.

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