Our mission

Fashion Revolution

After our designer Juliana first came across the research project  Slow Fashion* by Prof. Martina Glomb, Head of the Fashion Design course at Hanover University of Applied Sciences and Arts, during her studies, she has been looking at how DIY concepts can contribute to a more sustainable approach to clothing:

"I found that DIY fashion currently appeals only to limited user groups and is not yet as sustainable as it could be. We want to change that and revolutionize the fashion world with our concept."

Our garments and accessories are trend-oriented and easy to make. With this, we want to make DIY fashion accessible and prove that homemade clothing unjustly has a dusty image. Our concept is to enable anyone and everyone to create exclusive and responsible fashion themselves, to love clothes and appreciate their value.

Juliana's contemporary designs are inspired by art, culture and travel. She combines exciting materials with handmade techniques and professional processing methods that are at the same time easy to implement, thus taking DIY fashion to a new level. "We want to reach people who enjoy expressing their personal style. At the same time, it's important to us to make fashion more responsible." And that's exactly what we work on every day in our small team. We want to make it as easy as possible for you to see DIY fashion as a real alternative to fast fashion and have fun making your own clothes.

Let's revolutionize DIY fashion together!

*Slow Fashion - Design, technical and economic innovations for sustainable offers in the demand field 'clothing' that are suitable for the mass market.

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